Before Shopify, building and running an e-commerce site was expensive, operationally intensive and a logistical nightmare. Only large retailers could afford to build and operate an online store that could truly serve a large customer base, which made e-commerce seem like a small market. Enter Shopify: by eliminating the supply constraints — enabling anyone with a product to create and scale an online store globally with just a few clicks — they unlocked a huge new market, with a market capitalization of over $100 billion as of today.